Organising images on a website

What to do after exhibiting at a Trade Show

Blogs

Congratulations … the work starts here !!

Attending a trade show reminds me of having my first child !  Once he was born I thought I could have a rest, yes the nurses did laugh!  I on the other hand just wanted someone to help me with what to do next.

So here goes….

You should have come home with some orders, some business cards and a pile of things to put away and sort out !

Step 1

Firstly take a day to slowly start putting things away and getting everything back in order.  These mundane jobs are essential not only to provide you with a clean work space but also allows you time to process and analyse all that happened whilst you were at the Trade Show. 

Step 2

Next put the details of those that ordered and those that gave you their business card onto a database so that you don’t loose their details. 

Then start packing those orders as these are priority.  As a small business good customer service can really help you stand out from the crowd. 

So you have now got a clear office / work space, your customers and leads are all on a usable database and you have packed and dispatched all the orders placed at the show.

Step 3

There is still work to be done to finish off your Trade Show experience so don’t sit back yet.

Step 4

Now is the time to start establishing, building or strengthening your relationships with your existing, new and potential customer base.  To do this you can do things such as send them a personal email thanking them for coming to see you, letting them know their order is on the way or simply asking them if they would like to go on your mailing list so that they receive updates about new releases. 

Don’t neglect the leads that you get from a trade show, follow them up, I  always say ‘there is fortune in the follow up.’ Even though they may not have ordered at the show, all good customer relationships is to FOLLOW UP and continue to build that relationship.

More blogs

How to find your ideal stockist

How to find your ideal stockist

Are you struggling to get your products stocked in certain shops?  Do you wonder why some shops refuse to sell your products? If you answered yes to either question, don't worry, it's not your products that are stopping the sales. You might just be targeting the...

read more
All businesses need a good plan

All businesses need a good plan

How to create a well-designed wholesale brochure Growing a small business requires strategic planning, creativity, and consistent effort. It’s about knowing where you are, where you want to go, and the steps to get there. Below is a comprehensive guide to creating a...

read more
Are you neglecting your existing stockist?

Are you neglecting your existing stockist?

Value your existing stockist, it’s a two way relationship Bringing in new business is always important, but marketing should not end when the first order is received. Spending just one hour a day engaging with existing stockists can provide a range of benefits,...

read more