Blog
More Reorders, Less Chasing
If you’re a greeting card or gifting brand selling wholesale, you already know the pattern: You get a lovely first order… then life gets busy… you mean to follow up… and suddenly it’s been months. Reorders become something you hope will happen instead of something you...
Wholesale Pricing That Pays: A Practical Guide
Pricing can be one of the biggest “silent stressors” in wholesale. If you’re a greeting card or gifting brand, you’ve probably had moments like: “Am I charging enough?” “If I raise prices, will stockists leave?” “I’m busy… but I’m not actually making the profit I...
Confident Communication: How to contact stockists without feeling pushy
If you sell greeting cards or gift products to independent shops, you’ve probably had this thought at some point: “I should follow up… but I don’t want to be annoying.” It’s one of the biggest reasons wholesale stalls—not because your products aren’t good, but because...
A Very Special Thank You to Janet
We met at the school gates all those years ago, and I asked Janet if she would be interested in a week’s trial to see how we got on. Neither of us could have imagined quite how our business would grow or where it would take us. Some news is much harder to write than...
Finding Your Wholesale Rhythm: Drive repeat orders and ditch the scatter gun approach
If you run a greeting card or gifting brand, you probably started your business because you love designing, making, and bringing ideas to life. Growing a successful wholesale business isn’t just about landing new stockists—it’s about nurturing the relationships you...
Building Long-Term Relationships with Retail Buyers
For creative brands, securing that first wholesale order can feel like a huge milestone - and rightly so! But the real key to success in the greeting card and gifting world isn’t just getting stocked once; it’s building long-term, mutually beneficial relationships...
New Year, New Stockists: The Wholesale Pitch Guide
Let us first wish you a very happy New Year 🙂 We hope you had a restful few days... now we hit the floor running as January is a very busy month !! How to Start 2026 with a Stronger Outreach Strategy A new year brings fresh opportunities — and for creative brands,...
Is Your Wholesale Strategy Working as Hard as You Are?
As the year draws to a close, it’s the perfect time to pause and ask: Is your wholesale strategy really working as hard as you are? Creative brand owners often get caught up in the demands of running their businesses. Juggling multiple responsibilities and...
Last-Minute Wholesale Wins to Maximise Q4 Profits
Q4 is the golden quarter — the time when customers (and retailers!) are in full buying mode. For creative businesses in the greeting card and gifting space, it’s also your biggest sales opportunity of the year. But what if the holidays are fast approaching and you’re...
How to Pitch Your Brand to New Stockists (Without Feeling Salesy)
Pitching your brand to potential stockists can feel daunting, especially if you're a creative at heart. Whether you're just starting out or you’ve done the trade show circuit a few times, that moment when you're trying to get your cards or gifts on the shelves can...