How many of you really know the cost of exhibiting at a trade show? According to Display Wizard, a staggering 50% of trade show exhibitors don’t measure their ROI (Return on Investment).
Which 50% are you in?
It’s important to assess whether your investment is worth the outlay, especially when the cost of a stand can be anything from £2,000 upwards; and that is just one of the costs, there are many other costs to consider.
Stand Extras! – Some trade shows will charge extra for electricity and spotlights. Setting up and taking down – so make sure you know what is included.
Stand Props & Display Items – Anything you buy from dressing the stand to merchandising and giveaways should also be included as an additional cost.
Travel Costs – Be sure to track your mileage, if you’re driving to a show or add the cost of your train or bus ticket.
Accommodation – When staying overnight, the cost of accommodation can be the second most expensive outlay after the cost of the stand.
Food & Drinks – It’s important to hold onto receipts for all the food and drinks you consume during a trade show, including sandwiches. These expenses can accumulate and contribute to the overall cost of attending the event.
Your Time – Have you ever considered factoring in the cost of your time for setting up and dismantling the stand, as well as the hours spent planning and preparing for the event? You might be surprised by the total amount when you do so.
Brochure Printing – While printing brochures can be costly, we strongly believe it’s crucial to have them on hand to distribute to potential stockists, it is what they often they refer to once they return .
If you haven’t calculated the cost of attending a trade show, don’t worry. We’ve got you covered with our trade show calculator.
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