By now you should have added all your leads to one system, but the work doesn’t stop there. It is important to follow up on all the leads collected at a trade show. Don’t assume that interested prospects will call you back, as you have invested a lot of money in exhibiting and need to make the most of the opportunity.
We recommend the following:
- Add your leads to your mailing list so that they can receive regular communication from you. This will help you to remain in the forefront of their minds. There are email marketing systems out there that are free – we recommend Mailchimp or Transpond.
- Send an email to say ‘nice to meet you’ after the show. Include images of your products, links to your trade website, brochures, and prices. You can also add something personal that you remember about them.
- Fortune is in the follow up so make sure to note down the date you sent the email and a follow-up date on your calendar.
- Call on the follow-up date to check if they received your email and if they are still interested in your products – ask if they would like a sample. Samples are a great way to showcasing your products and should be part of your marketing budget – send your best sellers or samples that match their brand.
- Lastly, always add a date for your next follow-up call AND REMEMBER to contact them on that date. It is important to keep them warm – let them know of new products etc. I can guarantee your competitors will be doing it!
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