Value your existing stockist, it’s a two way relationship
Bringing in new business is always important, but marketing should not end when the first order is received.
Spending just one hour a day engaging with existing stockists can provide a range of benefits,
Including
- Increased brand loyalty
- Valuable feedback on products
- Increased retention
- Become brand ambassadors for your business!
Existing stockists are the easiest and most cost-effective people to sell to again. According to Forbes, “businesses have a 60% to 70% chance of selling to an existing customer, while the chances of selling to a new prospect are only 5% to 20%.”
If you’re not engaging with your existing stockists regularly, there may be a few reasons why.
- Perhaps you don’t want to bother anyone
- You don’t want to send too many emails
- You’re worried your list isn’t big enough
- You don’t want to be too pushy
However, according to research by Mailchimp 86% of existing customers would like to receive promotional emails at least monthly.
Learn how to stay in touch without feeling awkward
To stay in contact with existing customers and provide a high level of customer service, we use a tried and tested method of contacting each customer a minimum of 3 times a year as well as send out a monthly newsletter.
This approach ensures that we maintain regular contact with our customers, are aware of any issues and provide us with upselling opportunities.
For more information on our sales model and how we could help you, please click on the “Get in touch” button below.
