5 Useful Tips
We have compiled a list of tips that can be helpful for you to include on your wholesale website. Our team has over 15 years of experience in dealing with retailers and these are the top topics we have been asked during that time.
Not only will these tips improve your customer service, but they will also increase website traffic and save you valuable time.
- Add your trade brochure to your trade website instead of a flipbook site like Issu. Doing so can help drive traffic directly to your website, as you can link any business correspondence you send out back to your website.
This increases the chance of people clicking through to your website rather than the flipbook site, ultimately leading to more traffic to your site.
- List the Trade Shows you will be attending with the dates and stand numbers. This helps retailers see immediately where you are going to be and when – saving numerous phone calls and emails from customers asking what shows you will be attending leaving you more time to do what you love – being creative!!
- Access to a media library on your trade website will enhance the customer experience and save time. With the growing trend of online shopping, more and more retailers are requesting images. By providing a media library, customers can access images easily, and you can save time by avoiding multiple requests for the same images.
- Point-of-sales materials can be an added bonus. Include printable flyers, posters or information about you, as the artist to assist retailers in effectively displaying and marketing your products, little things like this can help you stand out from the crowd.
- Include any collaborations you have with companies and charities, as well as any logos of any awards. This can increase your credibility and help to raise brand awareness.
I am certain there are more that could be added, but these are the ones we receive the most questions about.
If you need support with your trade website please get in touch by clicking on the “Get in Touch” button below and we can put you in touch with our website partners Webzang.
