Middle Mouse

Middle Mouse launched at PG Live in 2019 and blends pretty, floral designs and their love of nature, with bold, positive cards inspired by icons from history and popular culture. 

They love to tell stories, and believe greetings cards do just that, whether you’re giving someone great news, wishing them good luck or telling them you’re there for them, cards play an important part in spreading joy. This ethos is paired with a a love of fantastic quality print, tactile paper and great design, as well as that Middle Mouse ’something extra’ – whether its how to care for pot plants, or a delicious recipe.

All cards are FSC approved or recycled, and printed in the UK. If our customers want cello wrapping, they use plastics that are biodegradable in landfill wherever possible.

What are shops saying about us ?

"Beautiful British Designs have helped me discover new designers that I think I would have otherwise missed. They have gone out of their way to help me and I find them very trust worthy and efficient to work with."

Steph Proudly

"Beautiful British Designs offer a great service for an independent shop owner like me. They help me find high quality products from UK designers that I would not have usually seen. I am now stocking Penny Lindop thanks to their service."


"I've been following Beautiful British Designs for a while now and am so pleased I did so. As a retailer I'm constantly looking for new and unusual products that I might not see at the zillion trade shows I visit every year. They feature so many small and interesting designers that something always catches my eye."

Cloud & Cove and By The Way 

"I went straight to your website and love what I see! Just setting up my shop so early days and fully stocked and good to go. But I am so glad you found me and I will be in touch with several of your designers. Really interesting stuff."

Bowline & Bunting 

"Catherine & Janet from Beautiful British Designs are a delight to work with and their passion for retail is apparent in everything they do. Beautiful British Designs is a great platform to bring independent designers and retailers together in support of the great British high street."

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