Are you currently preparing for a trade show and feeling the pressure of last-minute tasks? It can be overwhelming to finalise your stand design, figure out transportation logistics, and perfect your mock-ups while burning the midnight oil and keeping your business on track!
We just wanted to let you know that you’re doing great and will make it, but we also suggest taking a moment to consider how you can make the most of your time exhibiting at the Trade Shows since they cost a lot of money.
Here are our top five tips while you’re cooking dinner:
- ALWAYS ASK FOR A BUSINESS CARD from those who visit your stand, and if they don’t have one, take their basic information, including their name, shop name, and postal code, so you can follow up with them later. This is the most critical step in our opinion.
- HARD COPY BROCHURE – It’s always helpful to have hard copy brochures available for attendees to take with them. Many people still enjoy flipping through brochures for a quick refresher.
- SMILE – When engaging with potential customers and showcasing your passion for your products. This is where smaller companies have an advantage over larger ones that may have less passionate sales representatives.
- RESEARCH – your competition can provide valuable insights, such as pricing strategies, presentation techniques, and product offerings. Learning from more experienced companies can inspire new ideas and help improve your own approach.
- FOLLOW-UP the leads is crucial to generating business after the Trade Show. Make sure to organise and contact those potential customers within a week, rather than letting business cards collect dust at the bottom of a bag.
If you need help getting your leads out of the dusty bag and contacted then please email us at sales@beautifulbritishdesigns.co.uk
