Work is already ramping up with the Autumn Winter Trade Shows starting within the next week (and the kids have not even gone back to school yet!).
If you’re not ready, then you had better start calling in the help NOW!
You are probably in the middle of last-minute panic about things such as your stand design, trying to work out how to get everything in your car, as well as finishing off the last few mockups and are now burning the midnight oil.
Are we right?
Well, we think you are amazing, and you will get there … but we also want you to stop for 2 seconds and think about how you can get the most out of your time whilst exhibiting; after all Trade Shows cost A LOT of money.
Here are our top 5 tips to think about whilst you are cooking the tea!
ALWAYS ASK – those looking at your stand if they have a business card, if they don’t then take their details (just their name, shop name and post code will do, so that you can find them when you get back). This to me is THE MOST important thing you can do as following up people that you meet can be the key to the final success of the show.
HARD COPY BROCHURES – are always useful to take if you have one. People often like to take something away with them to jog their memory when they get back, it is surprising how many people still like to flick through brochures.
SMILE – and engage, you have a big advantage over the bigger companies here as you are selling yourself and your products. Bigger companies often have others doing the selling for them that don’t necessarily have the same passion for their products as they do.
RESEARCH – what others are doing, how much they are charging, how they present themselves, their stand and their products. You can gain a lot of knowledge and ideas from those more experienced.
FOLLOW UP – on all those leads you have made at the show about a week later. Leaving the business cards, you collected in a heap at the bottom of a bag just will not generate any business!
