Indie alternatives to Black Friday!

The Approach

Following on from our last blog about the pros and cons of Black Friday we wanted to make you aware of a couple of alternatives that you can get involved in.

Just a Card’s Indie Week

I am sure you are all aware of Just a Card and the important work they do for independent businesses. Just a Card Indie Week is now in its 6th year and runs at the same time as Black Friday. It is all about bringing together the fantastic community of independent shops, designers, makers and small businesses, in the crucial Christmas buying period and the busy Black Friday week.

You can do as little or as much as you like from following them on social media and sharing their posts to taking part in their 5-day Instagram challenge. Or why not take part in their exclusive online Christmas Fair in partnership with Handmade Hour which coincides with Indie Week.

To find out more on how to get involved in JUST A CARD’S – INDIE WEEK – 21 TO 25 NOVEMBER go to Just a Card website

Colour Friday by Holly and Co

Created with GIMP

Just in case you do not know Holly Tucker MBE is the founder of Europe’s biggest small business marketplace, Notonthehighstreet. And now Holly & Co, a hub for small businesses to gain advice and inspiration; Holly has made small business her lifeblood. She is also running an alternative to Black Friday which is Colour Friday 🌈on the 25th November! To get involved all you need to do is to sign the pledge today https://lnkd.in/eEqU2e88

When you sign the pledge, Holly will email you a free kit which contains:

Ideas for ways to get involved in Colour Friday on 25th November.

Holly’s Christmas customer trends including key insights on consumers’ changing behaviour and how to tap into it.

10 things she has learnt from 20 years in retail and tips to get ahead of the biggest opportunity of the year.

“Building a business isn’t easy at the best of times but this year, I know it’s been especially tough. But do you know what? You’re not alone. You have a whole community standing shoulder to shoulder and ready to change things for the better. Let’s show the world the positive difference we can make together.”

ColourFriday #CampaignShopIndependent #HollyAndCo

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