Softer + Wild

Softer + Wild is the brain child of two talented artists Tatiana and Sean.  Both have a background in graphic design and illustration and it was their passion for them both that led them to create Softer + Wild.

The exquisite fabric (made entirely in Britain) is produced to a highly sustainable and ethical standard.  The cotton used is unbleached and untreated and is woven in a family run workshop, before heading to our lovely screen-printing studio in Lewes, East Sussex.

The simple clean and beautiful interior designs create flashes of inspiration for the kitchen.  With aprons, tea towels, oven gloves and napkins available in these bright, bold botanical designs.

 Softer + Wild have full traceability of materials which are produced in a very ethical workplace that values the people that who work there and care about the environment.

What are shops saying about us ?

"Beautiful British Designs have helped me discover new designers that I think I would have otherwise missed. They have gone out of their way to help me and I find them very trust worthy and efficient to work with."

Steph Proudly

"Beautiful British Designs offer a great service for an independent shop owner like me. They help me find high quality products from UK designers that I would not have usually seen. I am now stocking Penny Lindop thanks to their service."


"I've been following Beautiful British Designs for a while now and am so pleased I did so. As a retailer I'm constantly looking for new and unusual products that I might not see at the zillion trade shows I visit every year. They feature so many small and interesting designers that something always catches my eye."

Cloud & Cove and By The Way 

"I went straight to your website and love what I see! Just setting up my shop so early days and fully stocked and good to go. But I am so glad you found me and I will be in touch with several of your designers. Really interesting stuff."

Bowline & Bunting 

"Catherine & Janet from Beautiful British Designs are a delight to work with and their passion for retail is apparent in everything they do. Beautiful British Designs is a great platform to bring independent designers and retailers together in support of the great British high street."

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